“GIVE A HAND” TO FAMILIES IN NEED THIS HOLIDAY SEASON AT MAINE AND NEW HAMPSHIRE McDONALD’S® RESTAURANTS

Release Date: 
2012-11-08
Message: 

Beginning November 10, Maine and eastern New Hampshire McDonald’s® will be celebrating McHappy Day®, the official kick-off of the 10th Annual “Give A Hand” fundraiser to benefit Ronald McDonald House Charities (RMHC)® – the company’s “Charity of Choice” for 38 years. McHappy Day is McDonald’s global signature event for RMHC, and an important day to call attention to the needs of children locally and around the world.

From November 10 through November 20, Maine and New Hampshire residents are invited to visit a participating U.S. McDonald’s restaurant to show their support for local families in need by purchasing a paper “Give A Hand.” Again this year, customers can donate to the Charity in denominations of $1, $3, or $5, with all proceeds from the “Give A Hand” fundraiser going to support RMHC of Maine.

“Our community has always been eager to help others and over the past year, with McDonald’s customer and employee support, RMHC of Maine has helped nineteen organizations across Maine and eastern New Hampshire,” said Gary Eckmann, local McDonald’s Owner/Operator and President of the Board of RMHC of Maine. “Maine and eastern New Hampshire McDonald’s encourage our customers to participate in the ‘Give A Hand’ fundraiser and continue working together as a community to help local families and children.”

Give a Hand Volunteer Awards Program and Online Sweepstakes:
This summer, McDonald’s hosted its first-ever “Give A Hand” Volunteer Awards program (GAHVA) for customers to support RMHC through acts of volunteerism. This new sweepstakes program was designed to inspire and educate families around volunteerism and help build young volunteers’ character and compassion to get involved in their local communities.

In addition to GAHVA and the in-restaurant fundraising program, customers can also show their support for RMHC by participating in the “Give A Hand” online sweepstakes. Customers are invited to write messages of support for RMHC on their hand, take a picture, and submit it online via @McDonalds Twitter page for the chance to help RMHC and win prizes. Each day throughout the campaign, one winner will be selected at random to receive a $50 Arch Card for themselves and a $500 donation for their local RMHC Chapter. More information on the sweepstakes can be found at http://bit.ly/mcdgah. See Official Rules for details: http://bit.ly/McDGAHRules. NO PURCHASE NECESSARY. Subject to Official Rules.

McDonald’s commitment to RMHC and local charitable programs in Maine and eastern New Hampshire extends beyond the annual “Give A Hand” fundraiser. As part of the company’s ongoing support of the Charity, McDonald’s donates a portion of the proceeds from the sale of each Happy Meal® and Mighty Kids Meal® purchased in participating U.S. restaurants every day. The Maine and eastern New Hampshire McDonald’s restaurants make an additional donation from the sale of each Happy Meal and Mighty Kids Meal as well.

In addition, McDonald’s also supports in-restaurant Donation Boxes to benefit RMHC. Last year McDonald’s customers raised $27 million nationwide for RMHC through the in-restaurant Donation Boxes, demonstrating how every penny adds up. In 2012, RMHC of Maine alone granted $229,419.00 to non-profit organizations across the state that help Maine children and families lead happier, healthier and more productive lives. RMHC of Maine also supports the Ronald McDonald Houses in Bangor and Portland, as well as the Ronald McDonald Family Room at Maine Medical Center in Portland.

Social responsibility has been a fundamental part of McDonald’s business for more than 50 years. McDonald’s actions are grounded in founder Ray Kroc’s legacy of giving back to the local communities. With a shared history that dates back to McDonald’s support in the creation of the first Ronald McDonald House® in 1974, McDonald’s has supported RMHC and its mission to improve the health and well-being of children around the world.

About McDonald's in Maine and Eastern New Hampshire:
The Maine McDonald’s Owner/Operator Association is a collaboration of 15 local franchisees with 64 restaurants in Maine and eastern New Hampshire. The Maine McDonald’s Owner/Operator Association provides support to the Ronald McDonald House Charities® of Maine, the Ronald McDonald House® in Bangor and Portland, and the Ronald McDonald Family Room® at Maine Medical Center. For more information about McDonald’s in Maine, go to www.mcmaine.com.

About Ronald McDonald House Charities of Maine (RMHC of Maine):
RMHC of Maine was founded in 1989 by the owner- operators of McDonald’s® restaurants in Maine and eastern New Hampshire as a way to give back to the communities they serve. Since then, RMHC of Maine has grown from a small not-for-profit organization to a powerful force of change in our communities and in our children’s lives. Over the past 23 years, RMHC of Maine has granted more than $2 million to local children’s programs that make a measurable impact in Maine’s communities. More information, including how to apply for a grant and how to donate to RMHC of Maine, visit www.rmhcmaine.org.

About Ronald McDonald House Charities:
Ronald McDonald House Charities® (RMHC®), a non-profit, 501 (c) (3) corporation, creates, finds and supports programs that directly improve the health and well-being of children. Through its global network of local Chapters in 57 countries and regions, its three core programs, the Ronald McDonald House®, Ronald McDonald Family Room® and Ronald McDonald Care Mobile®, and millions of dollars in grants to support children's programs worldwide, RMHC provides stability and resources to families so they can get and keep their children healthy and happy. All RMHC-supported programs provide a bridge to quality health care and give children and families the time they need together to heal faster and cope better. For more information, visit www.rmhc.org, follow RMHC on Twitter (@RMHC), or like RMHC on Facebook (Facebook.com/RMHC Global).

Contact Name: 
Kristel Wagner
Contact Company/Organization: 
Rinck Advertising
Contact Telephone: 
207.755.9470